IKEA goes underground

For two weeks in March, IKEA took over four Parisian subway stations. Up went large wall posters of cosy homes, and the platforms were decked out with comfy sofas and nice spot lighting.

A genius advertising idea, and an opportunity to put a smile on people’s faces as well as let them rest their tired legs in comfort. Vive la IKEA, that’s what we say!

Found via Pers värld. Photos from freshome.

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