the moomins are coming

Moomin coasters by Opto Design

The big white Finnish Moomins turn 65 years old this year. Instead of celebrating retirement, they’re kicking their omnipresence up a notch. You’ve seen them on Iittala’s popular mugs, and now the Moomin universe is expanding into every corner of our homes. You name it, you can get it with a Moomin character on it – from bean bags to maracas to desk organizers and much more.

Over-commercialized? Oh probably. There are over 250 licensees worldwide. But there are some pieces we really like, including throw pillows by Sweden’s Ekelund Linneväveriet and the coasters above by fellow Swedes Opto Design.

At the Moomin party at Formex celebrating a whole slew of new Moomin products, one thing became exceedingly clear. Those Moomins are awfully charming critters, and for many who grew up with them, too much is going to be just right.

Welcome to the Formex Moomin party

Moomin designs on trays and notebooks

Moomin wonderland, complete with Moomin bedsheets.

Moomin throw pillows by Ekelund Linneväveriet.

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