Fuldesign

Photo: Fuldesign

Wit, dark humor, and a general sense of non-conformity are the hallmarks of Stockholm based Fuldesign.

It is their timely, honest commentary on all aspects of contemporary life, combined with a passion for the handcrafted, that make the 4-person design collective’s work so popular.

In 2007 the team won the national DesignTorget “Product of the Year” award for their first series of proverb cross-stitching kits.

Designer David Frimark explains:

“We made our own versions of these old-fashioned, morally correct and very Swedish wall-hangings. The difference is that our patterns address forbidden thoughts. They are inspired by everything from hangovers, gay independence, and bad relationships to the Ricki Lake show.”

All of Fuldesign’s work is sold unfinished in one way or another as a way for the foursome to share their love of all things hand-made.

Choose your limited edition craft kit, find a needle and get stitching – the patterns are easy to complete!

Buy the “Continue pretending” Cross stitch kit ($20)

Buy the “Start a riot” Cross stitch kit ($20)

Buy the “You can take…” Cross stitch kit ($20)

Buy the “Homo sweet homo” Cross stitch kit ($20)

{ It’s a good idea to order quickly, last month we sold out in just four days! }

Read more about Fuldesign and their mission to keep design fun.


This designer was featured in July, 2009.

Please_keep_pretending_380

pretending_owl_380

Cross stitch kit “Continue pretending”
Comes with aida weave fabric, embroidery yarn, pattern and instructions. Pattern fits 12.5 x 10 in fabric. Designed in Sweden.

Price: $20


dont_diet_380

dont_diet_detail_380

Cross stitch kit “Start a riot”
Comes with aida weave fabric, embroidery yarn, pattern and instructions. Pattern fits 12.5 x 10 in fabric. Designed in Sweden.

Price: $20


enthusiasm_380

enthusiasm_detail_380

Cross stitch kit “You can take…”
Comes with aida weave fabric, embroidery yarn, pattern and instructions. Pattern fits 12.5 x 10 in fabric. Designed in Sweden.
$20  50% off

Price: $10


sweet_homo_380

sweet_homo_detail_380

Cross stitch kit “Homo sweet homo”
Comes with aida weave fabric, embroidery yarn, pattern and instructions. Pattern fits 12.5 x 10 in fabric. Designed in Sweden.
* needle not included *

$20  50% off

Price: $10